Siltstone Studio  /  Harker Heights, Texas

Your websiteshould be yourbest employee.

I build custom websites for Central Texas small businesses. Faster than anything a template platform will hand you, no monthly platform fee, and you own every piece of it.

See the proofWhat it costs
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01 / The Cost of a Slow Site

You are paying rent on a site
that is losing you calls.

  • 01Half of visitors leave a page that takes longer than three seconds to load.
  • 02Most template sites ship with no meta descriptions, so Google shows whatever it scrapes.
  • 03You cannot fix what you cannot edit, and you cannot edit what you do not own.
  • 04Every month you pay for the privilege.
$0
What a typical website subscription costs over three years, before anyone builds you anything. Hosting with me is zero, permanently.
Before the pixels

Every page starts as
a decision, not a template.

wireframe
01Structure
layout
02Hierarchy
live
03Built
02 / Proof

Everyone says their sites
are fast. Here are the numbers.

Google's Lighthouse audit scores any page out of 100 in four categories. I ran it on eight working audiobook narrator sites and on a site I built, all on mobile, in a clean browser, in September 2026. You can run the same test yourself in about thirty seconds.

Industry average8 sites · Mobile
A site I builtMobile
0.0s
Average time before the main
content appears on screen
0.0s
Same measurement,
on the site I built

Half of visitors leave a page that takes longer than three seconds. Most of the sites I measured cross that line. Not one of the eight scored 90 or above in all four categories.

Measured September 2026 · Lighthouse mobile · averages across eight comparable sites
03 / Work

Same photographs.
Same words. Rebuilt.

Victoria Rojas Audio

Audiobook Narration  ·  Full Rebuild  ·  2026
+
victoriarojasaudio.com ● live
Before
After

The Problem

A template site that buried her demo reel, loaded slowly on mobile, and cost her a subscription every month to stay online.

What Changed

Rebuilt from scratch. Demo player above the fold, a rate calculator, self-hosted fonts, and a content editor she uses without calling me.

The Result

Loads in under two seconds on mobile. Zero monthly platform cost. She owns the domain, the code, and the hosting account.

Desktop layout
Tablet layout
Phone layout

One build · three screens · same code

04 / What You Get

Three things most
web guys will not give you.

01

You own all of it

The domain stays in your name. The site's code transfers to you on request. If you fire me tomorrow, nothing stops working and anyone can pick it up.

02

Nothing monthly

No platform fee. Hosting is free at your traffic level and stays that way. The only recurring cost is your domain, about fifteen dollars a year, paid to your registrar.

03

You edit it yourself

Prices, hours, photos, testimonials. You log in, change it, hit publish, and it is live in two minutes. No phone call, no invoice.

05 / Process

How a project actually runs,
from the first call to the handoff.

01

Qualify

A short exchange to see whether I am the right fit. Sometimes the answer is no.

02

Discover

Thirty minutes. You talk, I take notes. I need to know what the site has to do.

03

Propose

One page. Scope, price, timeline. Deposit starts the clock.

04

Collect

One checklist, fourteen days. Photos, copy, logins. This is the part that decides the timeline.

05

Build

You get a private preview link. Two rounds of revisions, one list at a time.

06

Launch

Domain cutover on a weekday morning. Your old site stays up until the new one is verified.

07

Hand Off

A written guide, a walkthrough video, and every login in your name. Thirty days of fixes included.

Sediment becomes stone the same way
a business becomes known.
Slowly, in layers, on purpose.
Central Texas · Est. 2026
06 / Pricing

What it costs.
All of it, on the page.

Fixed price for a defined scope. Not hourly, because you should not pay more just because I am slow. These are founding client rates for my first five projects, in exchange for a short testimonial and permission to show the work.

Most Common

Rebuild

$1,500
Up to 5 pages
  • Your existing site, rebuilt
  • Content migrated for you
  • Editor so you can update it
  • Search setup and sitemap

New Build

$1,800
Up to 5 pages
  • From scratch
  • Structure and copy guidance
  • Editor included
  • Search setup and sitemap

Landing Page

$600
Single page
  • One page, one goal
  • Contact form
  • Live in about a week
Additional pages $300 each  ·  Custom features from $400  ·  50% to start, 50% before launch  ·  Texas sales tax applies
After Launch

Thirty days of fixes are included either way.

If something I built does not work the way we agreed, I fix it free for the first month. After that, pick whichever of these suits how you operate. You can switch, and you can cancel with thirty days notice.

Recommended

Care Plan

$75/month

For owners who would rather not think about the website at all.

  • Uptime monitoring, I hear about problems before you do
  • Software and security updates
  • Monthly backup check
  • Up to 30 minutes of content edits each month
  • Annual speed and search review
  • Reply within 2 business days, ahead of on-call

A quiet month means it is working. What you are paying for is that when something does go wrong, the person who picks up already knows your site.

On-Call

$75/hour

For owners who edit their own content and rarely need anyone.

  • No monthly fee, nothing recurring
  • One hour minimum, billed only when you ask
  • Quoted before I start
  • Reply within 5 business days, as my schedule allows
  • No monitoring, no updates, no backups

Costs less right up until something breaks, and then you are behind the care plan clients. A reasonable choice if you are comfortable keeping an eye on it yourself.

What this actually costs over three years
A template platform, built by a freelance designer
$3,000 to $6,000 build
+ $1,188 in fees
$4,188 and up
A template platform, built by you on evenings and weekends
Your time
+ $600 in fees
$600 and your time
Siltstone rebuild, founding rate
$1,500 build
+ $0 in fees
$1,500

Hosting is free at small business traffic levels and stays that way. The only recurring cost is your domain, about $15 a year, paid to your registrar, not to me.

07 / Estimate

Build your own quote
in about twenty seconds.

An honest range, not a sales trap. Send it over and I will confirm the real number after we talk.

Estimated Range
$1,500 – $1,800

A five page rebuild with content migrated from your current site.

50% to start · 50% before launch
Send this to me
Ricky Rojas, Siltstone Studio
08 / About

Why Siltstone.

Siltstone forms when particles too small to see settle into layers and compact, over a long time, into something solid enough to build on. Nothing about that process is fast. All of it is deliberate.

Most websites do not fail because they look bad. They fail because nobody decided what they were for.

I am Ricky. I spent years as a data analyst, which mostly meant taking something messy and finding the structure hiding inside it. A website turned out to be the same problem in different clothes. Decide what matters, cut everything else, and make the thing that is left impossible to misunderstand.

I take one or two projects at a time, here in Central Texas. You get me on the phone, not a ticket number. And if you do not need what I am selling, I will tell you that instead of quoting you.

09 / Contact

Tell me what is broken.

Or skip the form.

ricky@siltstonestudio.com

(305) 934-9302

Killeen, Harker Heights, Belton, Temple, Copperas Cove, and the rest of Central Texas. Remote is fine too.

I answer within one business day.